December Giveaway: Small Business Blogging Blueprint

Every month, Typescript posts a new giveaway, with recipients chosen at random on the 15th of each month. Submit your name and email in the comments below and you’ll be automatically placed in the drawing. Please only submit once; if you’re chosen, you’ll be contacted for your shipping address.

If you have a book or product you’d like to see featured in a future giveaway, feel free to contact me.

The Small Business Blogging Blueprint

by Kelly Watson

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“As a marketing consultant, I meet countless small business owners who want to start a business blog, but something gets in their way. Lack of time. Lack of knowledge. Lack of a plan…”
- Kelly Watson, “The Small Business Blogging Blueprint”

I began connecting with Kelly via Twitter as a fellow writer living in my hometown. I have since gotten to know her as a smart and savvy freelance writer who has since distinguished herself as a copywriter and marketing consultant. Knowledgeable and motivational, Kelly directs her focus to female audiences, though, truly, everyone can learn from her insights, research, and writings.

Founder of One Woman Marketing, Kelly uses her experience (gleaned from trial and error) to help you find the writer (or businessperson) within you.

A few words from Kelly:

I knew, when I quit my day job to become a freelance writer, that I would have to write some marketing copy if I wanted to earn a viable living. But I had always felt uncomfortable with the marketing and advertising side of business. It seemed shady to me. The more marketing copy I wrote, however, the more I enjoyed it. To improve my copywriting, I started studying about the psychology of sales and the trigger points within copywriting that can convince someone to make a purchase.

I started to realize that marketing, when done well, isn’t about manipulating consumers or making false claims but pointing out features and benefits as clearly (and enticingly!) as possible. Marketing also helps ME help other small business owners live their dreams. I never dreamed that it would be so fun or so fulfilling. And blogging is just one part of marketing that, when done right, can help you improve your authority, make valuable connections and sell more work.

Writing can be a hobby or passion but also, in many cases, a business. If you’re looking to create your own blog for your creative writing or freelance business, Kelly’s Business Blogging Blueprint can help you lay the foundation to become successful at both.

Up for grabs is Kelly’s ebook, The Small Business Blogging Blueprint. To learn more about both Kelly and her writing, check out her website and follow her on Twitter.



Note: This giveaway will close and the recipient will be chosen on December 21.



CONGRATULATIONS!

Congratulations to Jane, recipient of Typescript’s December giveaway!

Thanks to everyone who entered and spread the word about the giveaway!

(Note: recipients are chosen based on a random drawing.)


5 Comments so far

  1. Yana Feldman December 6th, 2009 8:51 pm

    Would love to win :)

  2. Harl Delos December 6th, 2009 11:30 pm

    Marketing means so many things to different people, and the conflicting definitions make it a less than useful term.

    Some people think of marketing as going to the grocery store, or hauling a load of wheat to the elevator – simple buying or selling.

    Kelly defines is as figuring out how to sell what you’ve got, which is another popular definition, and helping the customer buy instead of shoving something down their throats is more profitable in the long run.

    The definition I prefer, though is figuring out what customers want (even if they don’t know it yet) and changing your products and services to match. Combine that definition of marketing with Kelly’s definition of marketing, and you could end up with a really profitable business.

    And I hope I win.

    Harl: I just have to say that this might be one of the most insightful giveaway entries to date — I love your take on marketing and what it means for the customers, for the business, for people personally. Really appreciate your input, though sorry to say it doesn’t have an effect the outcome ;) – Susan

  3. Kristina December 7th, 2009 9:25 pm

    OOOOO pick me, pick me!!!

    kristinaeduncan@gmail.com

  4. Jane December 14th, 2009 6:51 pm

    My brain is cranking down to the point where I can’t find anything interesting to say, apart from, giveaway, oo how exciting!

  5. Cynthia December 21st, 2009 7:09 pm

    I’ve been blogging for other people and would like to learn more about getting my own blogs to take off. I’d love to win.